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Viewing Your Content Performance in Projects

In addition to a holistic view of your content's performance on your analytics page, with Projects, you can now gain a better understanding of where your audience is coming from with more in-depth analytics provided by social measurement. Click the links below to learn more about viewing analytics for each project, individual pieces of content, or social posts.  

Navigation
Plan > Projects 
Permission Level
Administrator  |  Developer  |  Editor

 


View Analytics for All Content Created in a Project

  1. Go to your Project, by clicking on Plan > Projects on the left navigation bar and locating your project on the My Projects page.
    To view analytics for a project you have been invited to collaborate on, click on All Projects, or use the Search field to locate the project.
  2. Under Project Content, the Measure module provides the following basic analytics about the performance of all content created in your project, over the past 7 days.

Engagement Minutes

The total number of minutes spent by all visitors on all pieces of content for the last 7 days. Seconds are rounded up to the next minute. Smart graphs display the upward/downward trend of your content’s performance over the last 7 days.

Engaged Audience

The number of individual people who viewed at least one piece of content within the selected project during the last 7 days.

Note: This number does not expire as it is not tied to your browser session. An individual person will only ever count as one engaged audience member, no matter how many pieces of content they view within the select project. Smart graphs display the upward/downward trend of your content’s performance over the last 7 days.

Total Clicks

The donut graph represents the total number of clicks on all social post links published from any content experience within the project. Social posts include Twitter, Facebook and LinkedIn.

Total Conversions

The donut graph represents the number of engaged audience members who completed the conversion goal for all content experiences within the project. Clicking on the different sections of the donut graph will display the number of users from each social login that completed the conversion goal.

 


View Analytics for Individual Pieces of Content Created in a Project

  1. Go to your Project, by clicking on Plan > Projects on the left navigation bar and locating your project on the My Projects page.
    To view analytics for a project you have been invited to collaborate on, click on All Projects, or use the Search field to locate the project.
  2. Under Project Content, click on the title of a piece of content created within your selected project.
  3. Click on the Measure tab to view the following basic analytics about the performance of the individual piece of content created in your selected project, over the past 7 days.


 

Engagement Minutes

The total number of minutes spent by all visitors on all social posts within the selected piece of content, over the last 7 days. Seconds are rounded up to the next minute. Smart graphs display the upward/downward trend of your content’s performance over the last 7 days.

Engaged Audience

The number of individual people who viewed at least one content atom within your selected piece of content during the last 7 days.

Note: This number does not expire as it is not tied to your browser session. An individual person will only ever count as one engaged audience member, no matter how many content atoms they view within the select piece of content. Smart graphs display the upward/downward trend of your content’s performance over the last 7 days.

Total Clicks

The donut graph represents the total number of clicks on all social post links published from this content experience. Social posts include Twitter, Facebook and LinkedIn.

Total Conversions

The donut graph represents the number of engaged audience members who completed the conversion goal for all content experiences within the selected piece of content. Clicking on the different sections of the donut graph will display the number of users from each social login that completed the conversion goal.

 


Measure Amplification Performance on Publication Channels


View Analytics for each content experience, and promotional social post. Scroll down the Project Content > Measure tab, to view the following analytics on your content’s promotional social posts:

Impressions

The number of times a post is displayed on your social page or feed, whether the post is clicked on or not. People may see multiple impressions of the same post. For instance, if you created a social post with a link to your content, and posted it to your Facebook page, a person may see an update in their News Feed once, and a second time if a friend shares your post.

Clicks

The total number of clicks on a social post link. For instance, if you created a tweet within projects with a link to your content, the number of times the link was clicked will be displayed here.

Conversions

The total number of viewers who clicked on the social post link, and completed the content goal.

Note: The number of retweets, favourites, comments and likes are also displayed for each social network (Twitter, Facebook and LinkedIn).

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